Chris Hoerenz

Chris Hoerenz, is a leading direct marketer and new media executive with 20 years of consumer marketing experience. Prior to founding CrispyGamer Inc., new newly funded venture, Mr. Hoerenz was the Chief Marketing Officer for eMusic, the number two selling of digital music behind iTunes. At eMusic, Mr. Hoerenz was responsible for driving eMusic’s revenue and subscriber growth, as well as overseeing traditional marketing functions, label relations and strategic alliances. Under his guidance as CMO, eMusic more than tripled its subscriber base and revenues since re-launching its service in late 2004 grabbing over 11% of the digital download market share.

Before joining eMusic, Mr. Hoerenz was CEO and Founder of Targeted Media Solutions (TMS), where he created and patented a unique targeting technology designed to improve the acquisition efforts of many of the largest direct marketing companies, including Bertelsmann, Conde Nast, Bookspan, Disney, Time Inc., and Readers Digest.

Mr. Hoerenz has also served in an executive role at various entertainment-focused companies including President and COO of PCH.com, the online service launched by Publishers Clearing House; Vice President of Marketing for CDNOW; and Director of Marketing Planning and Analysis at Columbia House.

Mr. Hoerenz graduated from NYU’s Stern School of Business with a Masters degree in Business Administration in 1992.